Support the plugin
Honest Analytics is open source. You can read every line of both editions, run it on as many sites as you like, change it, and pass it on. Lite is the whole plugin rather than a trial of one, and it stays free whether anybody ever buys anything or not.
Pro is how the work gets funded. You get the reports that took longest to build; the free edition gets a maintainer.
No trial. No expiry. Nothing switches off if you never pay.
Lite
Understand what is happening on your site. The whole plugin, on one site or twenty, with no licence key and no account.
- Pageviews and daily uniques
- Sessions and bounce rate
- Real-time visitors
- Content performance
- Sources and devices
- Export any report to CSV
- Support via the WordPress.org forum
Pro
Measure the outcomes that matter, and see who else is crawling you. One site, and the thing that pays for both editions.
Then £15 a year to keep updates and support - optional.
- Campaigns, with your choice of attribution
- Events, goals and funnels
- WooCommerce orders and form submissions
- Crawlers, including AI bots
- Countries, and scheduled email reports
- Email support for 12 months
Agency
Honest Analytics across every WordPress site you manage. Unlimited activations on one key, and the most direct way to fund the work.
Then £49 a year to keep updates and support - optional.
- Everything in Pro
- Unlimited site activations
- One key across client sites
- Email support for 12 months
Open source. Both editions, not just the free one. Run it, read it, change it, pass it on. Buying Pro does not narrow any of that and no licence key can take it back - the licence page sets out the exact terms.
You own it. You pay once. The licence never expires and the plugin never stops working - whether you renew or not.
Updates and support. The first year of both is included: new versions through the normal WordPress update screen, and email support for 12 months. A renewal keeps them coming and you can renew at any time. Security fixes reach everyone either way.
VAT. The prices above exclude it. Checkout is handled by Onelink, Stripe's merchant of record, which is the seller for the transaction: it works out the VAT for wherever you are, adds it to the total and issues your invoice.
Why any of it costs money: WordPress ships a major release about three times a year and PHP drops a version annually, and a plugin has to keep working across all of it, on every host and every caching setup people actually run. That is ongoing work rather than a one-off build, and Pro is what pays for it. If you never buy anything, Lite still gets those fixes. Somebody else paid for them.