Terms

These terms cover buying and using a Pro or Agency licence. The Lite edition is free from WordPress.org under the GPL and needs no agreement with me at all.

Who you are buying from

Your card details go to Stripe and never reach me or this website. Two sets of terms therefore apply and they do not overlap: Onelink's cover the payment, the VAT and the invoice, and mine below cover the licence, the updates and the support.

What a licence gives you

• Pro - activation on one site.
• Agency - activation on unlimited sites that you build, host or manage, your own and your clients' alike. There is no cap in the software and no counter that cuts you off. What it covers, and the one thing it does not, is set out under Fair use below.
• Both are the same software. The key decides the activation limit and nothing else.
• One payment. No subscription, no renewal, and no expiry date on the licence.
• Updates and email support for the first 12 months, delivered through the normal WordPress update screen.
• An optional annual renewal - £15 for Pro, £49 for Agency - which keeps updates and support coming. You can let it lapse and renew later; there is no penalty and no back-payment.

Fair use, and the Agency licence

An Agency licence is issued to one business and covers every site that business builds, hosts or manages - its own and its clients'. There is no number attached to that, because the useful question is not how many sites there are but whether you are the one looking after them. An agency with four hundred client sites is using this exactly as intended. So is a freelancer with six.

Fair use is the whole arrangement, and it is worth saying plainly what it rests on: there is no counter, no cap, and nothing that phones home to check. The plugin cannot tell whether you are honouring this and is not built to try. It is one person selling software on trust, and the trust is load-bearing.

What an Agency licence does not cover

• Another business using your key. The licence is yours. Passing it to a second agency, a partner or a subcontractor so they can use it on their own work is outside it, however friendly the arrangement.
• Handing the key to a client to use without you. Installing Pro on a client's site as part of looking after that site is the licence working as intended. Giving them the key so they can use it wherever they like, after the relationship ends, is not.
• A platform other people add their own sites to. A multi-tenant product, a hosting plan, or a site builder where third parties provision sites themselves is a genuinely different arrangement from an agency managing client work, and one Agency licence does not cover it. It is not forbidden and I am not against it - email me and we will work out something that fits.
• Publishing the key. In a public repository, a downloadable theme or starter kit, a Docker image, a support forum post, or anywhere else it can be picked up by somebody who did not buy it.

Being straight about the GPL

The plugin is licensed GPL-2.0-or-later, and you have every right that gives you, including the right to modify it and to pass the code on. Terms that told you otherwise would be worth nothing, and you would be entitled to disregard them. So this page does not tell you otherwise.

What the section above restricts is the licence key, which is not the software. It is a credential for two services - updates delivered through the WordPress update screen, and email support - and services are not covered by the GPL. If you pass the code to somebody, they have the code and no claim on my time; if you pass the key, you have given away something you bought from me.

If a key is used outside this

I email you, and that is the whole of the first step. Most of what turns up is somebody who read the licence differently, or an agency that grew into a situation nobody anticipated, and a conversation settles it - usually by buying the right thing from where we are, with no back-payment and no penalty.

If it is not settled, what I can withdraw is the key: no further activations, and no more updates or support against it. What I will not do is reach into a site and switch anything off. That holds even here. The plugin fails open by design, every site keeps the version it has, and nobody's traffic reporting goes dark over a billing disagreement - least of all a client's, who did not choose any of this.

Nothing stops working

This is worth stating plainly because plenty of plugins do the opposite. If you never renew, nothing is disabled. The licence has no functional expiry, no feature is gated, no report disappears and no nag screen arrives. You keep the version you have and it carries on counting indefinitely.

What a renewal buys is new versions and access to support - not permission to use the software you already paid for. And two commitments that go with it: security fixes are released to everyone regardless of renewal status, and you can renew at any point after lapsing to resume updates, with nothing owed for the gap.

Why there is a renewal

WordPress ships a major release roughly three times a year and PHP drops a version annually. Keeping the plugin correct against all of that is continuous work, and the renewal is what funds it. Charging once and promising updates forever is a promise that gets harder to keep every year, and I would rather make a smaller promise I can keep.

What support covers

Installing the plugin, configuring it, diagnosing why a report looks wrong, and fixing defects. It does not cover writing custom code for you, modifying the plugin to your specification, general WordPress administration, or work on your server. One person answers support, so there is no overnight cover and no guaranteed response time beyond the target on the support page.

Using the software

The plugin is licensed under the GNU General Public License, version 2 or later. That licence - not this page - governs what you may do with the code, and it is deliberately permissive. The licence page explains what that means in practice, including the parts most plugin vendors are vague about.

What I ask, and what the licence key is actually for: buy a key for the sites you run. Sharing your key publicly or reselling it as a service undermines the only thing funding the work. If you need more activations than your key allows, buy Agency or email me.

No warranty

The GPL disclaims all warranties, and I am not going to pretend otherwise: the software is provided as-is, without any guarantee that it is free of defects or fit for a particular purpose. Analytics software counts things; it is not a system of record. Please do not use it as the only source of numbers something important depends on.

Nothing here limits your statutory rights as a consumer, and nothing here excludes liability for death, personal injury or fraud, which cannot lawfully be excluded.

Your data

The plugin stores its data in your database, on your hosting. I have no access to it and no copy of it. If your site is lost, so is the analytics history - back it up the same way you back up the rest of WordPress.

Ending it

You can stop using the plugin at any time; deleting it keeps your data by default. I may revoke a licence key if it is being redistributed or used well beyond what it was bought for, and I will email you before doing anything of the sort.

Changes

If these terms change, the date at the top changes and the new version applies to purchases from that point on. A change here never removes something you have already paid for.

Law and contact

These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction over any dispute about them.

If you are buying as a consumer rather than for a business, that does not take away any right you have under the law of the country you live in, and it does not stop you bringing a claim there. Nothing here is meant to limit rights you cannot sign away.

The sale itself is Onelink's, so anything about the payment, the VAT or the invoice is covered by its terms rather than these. For anything about the licence, the software or the support, email support@honest-analytics.com.

Coysh Digital Ltd, registered in England and Wales, company number 16868808.

Questions about any of this: support@honest-analytics.com.